Decision Making in Marketing Research | Market Research

Selling information products isn’t rocket science. You only need to work out what information the market wants and then deliver it to them. It sounds so easy, right?The big problem many internet marketers have is that they try to overcomplicate their online business. They struggle with decision making in market research, spending huge amounts of time trying to identify keywords and tweaking webpages for a tiny SEO advantage. They spend more time panicking over what information they should include in their product and then even more time researching alternative options.It doesn’t need to be this difficult. The real task of decision making in market research is to identify a need in the market and then provide a product that meets that need. That’s it.


Creating a Product the Market WantsYour job is to identify what the market wants. It’s easy enough to do a bit of market research into what topics are hot on TV or on the radio right now. It’s easy to figure out what current trends are.From there, it’s also easy to research a bit of information about those topics and present them as a new product available on the market. Anyone can do these things. What’s not so easy is working out how to capitalize on your knowledge and turn it into profit.Making Profits from Your ProductsMost internet marketers try too hard to appeal to everyone at once. Then they try to market their products to everyone they can find in a really broad advertising campaign. This type of broad and unfocused strategy won’t work.An information marketer’s job is to sell the right information to the right market. This means understanding how to control your decision making in marketing research so that you can narrow down a specific topic your market wants to know about.


You also want to narrow down your demographic. Really understand the people in your target audience. These people are who your product is intended for, so keep them in mind at all times.If you can do these things, you should find that your product appeals directly to those people, which results in more sales for you.Rather than make your job more difficult than it needs to be, really focus your research efforts. Find out what the market wants to see. Then research information and knowledge about that topic or niche so you can create a product that is geared towards giving them precisely what they want.

Marketing Research, When Global Met Mobile | Market Research

Having the acquaintances of numerous business men, it has become clear that they have common dilemmas – what sort of business to run, if their choice of business would click, or if their current businesses are still competitively marketable. Most entrepreneurs start with a big dream to make a name for themselves; to start local and extend their arms globally. There was a time when that ambition was a tall tale.Nowadays, because of the trend to globalize, many companies aim to look for something new or innovative. This has made many establishments seek out global marketing solutions companies to help them look for answers in places they want to venture into. In other cases, companies look to expand their reach into places where they can be called pioneers – if not a pioneer of a new product, a pioneer provider of a combination of products or services, or a pioneer in an emerging market.


Why aspire to be a pioneer?Setting a standard. The first usually sets the standard by which a product or service is to be created.Customer/Client Loyalty. Being the first also means the guarantee of a large pool of customers or clients. If the pioneer company is highly competitive, it would be hard for similar companies to acquire a big batch of consumers.Discovery. Being the first to tap into a new area allows that locale’s culture and traditions to influence the flow of ideas an entrepreneur may have about what to sell or what service to provide. It also provides information if the practices of the locals could be incorporated into the business already laid out to be run.One way for them to accomplish that is to go where no one has yet tried to. Through the use of global marketing research, the studies can be done through mobile research. Even though some countries may still not have internet access, they definitely have mobile phones. Marketing solution companies have applications for mobile phones – both smart or feature phones. How does that happen?


A global marketing research company has connections in the target countries of the clients. They team up with respondent providers and send them a welcome kit upon registration. The kit contains the instructions on what the respondent should do if they own a smart phone or if they only have a feature phone. For those with smart phones, having access to the internet makes it easy for them to download the app used by the marketing research company. For feature phones, they have a number to call in order to make a recording or have interviews with the researcher.