Marketing Research, When Global Met Mobile Market Research

Having the acquaintances of numerous business men, it has become clear that they have common dilemmas – what sort of business to run, if their choice of business would click, or if their current businesses are still competitively marketable. Most entrepreneurs start with a big dream to make a name for themselves; to start local and extend their arms globally. There was a time when that ambition was a tall tale.

Nowadays, because of the trend to globalize, many companies aim to look for something new or innovative. This has made many establishments seek out global marketing solutions companies to help them look for answers in places they want to venture into. In other cases, companies look to expand their reach into places where they can be called pioneers – if not a pioneer of a new product, a pioneer provider of a combination of products or services, or a pioneer in an emerging market.

Why aspire to be a pioneer?

Setting a standard. The first usually sets the standard by which a product or service is to be created.

Customer/Client Loyalty. Being the first also means the guarantee of a large pool of customers or clients. If the pioneer company is highly competitive, it would be hard for similar companies to acquire a big batch of consumers.

Discovery. Being the first to tap into a new area allows that locale’s culture and traditions to influence the flow of ideas an entrepreneur may have about what to sell or what service to provide. It also provides information if the practices of the locals could be incorporated into the business already laid out to be run.

One way for them to accomplish that is to go where no one has yet tried to. Through the use of global marketing research, the studies can be done through mobile research. Even though some countries may still not have internet access, they definitely have mobile phones. Marketing solution companies have applications for mobile phones – both smart or feature phones. How does that happen?

A global marketing research company has connections in the target countries of the clients. They team up with respondent providers and send them a welcome kit upon registration. The kit contains the instructions on what the respondent should do if they own a smart phone or if they only have a feature phone. For those with smart phones, having access to the internet makes it easy for them to download the app used by the marketing research company. For feature phones, they have a number to call in order to make a recording or have interviews with the researcher.